A good while back Robin Torres at WoW Insider posted a breakfast topic that linked to a post of mine and posed the question to their readers “how would you change the auction house?“ I’ve been intending to summarize the comments for awhile, sorry it took so long.
Simply stated everyone wants them. Buy orders are the ability to post an offer to buy something at a certain price. Pretty much the only detail hinted at in the comments is whether or not the system should allow orders to be partially filled. This point is related to other comments below about how commodities are handled. I’d say when I set up the buy order I should be able to specify if I want partial fulfillment allowed, but however it would be done it should be consistent with how commodity sell orders are handled.
Options for sorting and filtering auctions
Here’s a list of just some of the numerous sorting and filtering options people would like to see added to the standard UI.
- Sort by unit price
- Sort by buy out
- Search multiple categories at a time like all ranged weapons
- Exact match check box (ie “Lava Coral” would not return “Reckless Lava Coral”)
- Filter by expansions (ie Cataclysm herbs… )
- Cut and uncut gems in separate categories
- Darkmoon faire artifacts in a category
- View by stats (gems and gear)
- View by socket color for gems (ie orange, red and purple for a red socket)
- Trasmog features, eligible or not, models, colors
- See more on one screen and summarize multiple listings (“auctionator style”)
- Search within the filtered list
Make it like the Diablo III auction house, or not
A lot of people love the Diablo III auction house and suggest that WoW should either work exactly the same way or adopt many of its features. On the other hand a fewer number of people specifically didn’t like aspects of D3.
The main plus seems to be that commodity items in Diablo III are treated more as “fungible” items — in other words if you have 1000 herbs to list you just list them, you don’t package or price them in stacks. Further when you buy 1000 herbs you are simply presented with the lowest priced 1000 to buy. I’m neutral about this idea, it would often be convenient but would also take away my ability to package and price items with discounts for volume buys.
Most people agree that information is power and we need more! Pluses sited for getting sales information include that it would help sellers price items, help buyers decide if prices are fair, and hurt those who attempt to take advantage by pricing things in manipulative or deceptive ways. People suggested that average sales or posting prices should be easily viewable in the posting and buying UI.
Some commenters suggested people just use the undermine journal — I love the undermine journal, but it doesn’t have and can’t get actual sales information, it only know about posted prices.
Other feature and function ideas
- Buy multiple stacks with one click
- Buy or sell partial stacks
- Listing commodities “stackless” like Diablo III
- Check box to select lines and do something to them all
- Make the neutral auction house cross server, or add a cross realm/battle group auction house
- Combine alliance and horde auction houses on the same realm, go all neutral
- Make it easier to post multiple items by just putting them in a special bag
- Adjusting auction fees based on reputation or other factors
- Functions to blacklist or whitelist sellers/buyers
- Making the mail interface to the auction house better or removing it so that items you buy simply appear in your inventory if you have space, and sales proceeds appear in your gold total without opening mail.
- Finally I had one new idea while writing this summary — make common vendor items (poisons, reagents, etc) available in the auction house, just as a convenience.
Pricing and selling restrictions
Well all that is already a lot of comments and ideas, but by far and away the most discussion was had around people’s desire to regulate “bad” behavior via posting or buying restrictions. These suggestions included:
- Price caps based on level or numerous other criteria to prevent gouging
- Limits on the number of auctions you can post at one time
- Price minimums or restrictions on undercutting existing auctions
- Limits on buying that would disallow you from buying all of an item in an effort to “corner the market”
I think it’s important to acknowledge the real concerns people have that give rise to these suggestions. It’s valid to want the market to be useful to players of all experience levels. It’s valid to want truly new players to be able to level their professions naturally as they level their characters. And people feel frustrated competing with other players who seem to have vast resources — both gold and time.
That said, numerous commenters pointed out the flaws with these type of restrictions. While low level characters suffer when low level materials sell for high prices, they also benefit from selling these materials at high prices as they naturally collect them playing in lower level zones. Concerns about access to materials needed to level professions could be addressed by providing alternative methods to level professions or obtain materials (ie quests or special vendors). Players who try to “corner the market” quickly discover that if you don’t control the supply, you can’t control the market — while you may not be challenged immediately, anyone can mine ore or make glyphs and disrupt your market at anytime. More (sales) information and better ways to filter and sort auction listings would help eliminate a lot of the deceptive practices people employ.
Finally regarding undercutting, I’ll quote one of the best comments from rolua89. (Sorry it’s long but it’s all good stuff — it could be it’s own blog post!)
Here’s the thing about undercutting by a copper: When someone undercuts by a copper, his competitors don’t lose hardly anything by undercutting him back, again by a copper. This means that the most sales will go to the person who has the most time to camp the AH.
Contrast this with undercutting by a large margin: Now, in order to undercut, that player’s competitors must make a non-trivial sacrifice of profit if they want to get ahead in sales. This means that the most sales will go to the player who is most willing to slash his profit margins. It also means that, out of two people equally aggressive with their undercutting, the most profit will go to the one who can produce the item at the lowest cost, since he can make that market unprofitable for his competitors.
If I would rather do something other than camp the AH for hours at a time, I am then motivated to undercut heavily. This immediately gives my competitors a choice: they can undercut me again, and cut their own profits, or they can wait it out and let my auctions get bought out, with theirs next in line. They have a choice between cutting profits or cutting sales volume. Either way they don’t make as much money. Which is exactly what’s supposed to happen when two suppliers compete in a market.
With all this in mind, remember that every sale that is made comes from a player wanting the item and being willing to pay the lowest price listed. If a market has tons of demand, then it doesn’t matter whether your competitors undercut heavily. They’ll get bought out extremely quickly, and then yours will be the lowest auctions up. But if there’s not enough demand to consume the volume being brought in by the suppliers, the price WILL drop, and you will make less money.
But what happens if no one undercuts by much, and the demand drops off? Then you still don’t make much money, because even with all that effort posting and reposting, no one is buying your auctions.
Either way, you still make less money with less demand. But if people undercut heavily, at least you’ll know the market is flooded, instead of posting again and again with no sales.
Heavy undercutting doesn’t ruin a market; low demand ruins a market.
Thanks again to Robin Torres, WoW Insider and all the wonderful commenters!