Many serious gold earners are also serious altoholics. Hello, my name is Frinka… If you have level 85 alts, when you reach gold goal you could reward yourself by buying them valor point BoE items. Item level 397 bracers are available for 1,250 VP and item level 397 boots are available for 1,650 VP from the valor quartermasters in Stormwind and Orgimar. Here’s the Wowhead list of what exactly you can get.
Selling valor BoEs is an easy way for a lot of players who aren’t necessarily serious gold earners to earn gold. There was a good Gold Capped post on WoW Insider about all the ins and outs of selling BoEs back in December. If your main has enough valor points to buy some you could reward yourself by simply sending them to your alts instead of selling them to someone else. If not, you can help out another player and reward yourself at the same time by purchasing a few items in trade or on the auction house.